Advertising Your Business 

You have carefully crafted your business, your products, and your services. Now, how do you let people know?

Thanks to technology, getting the word out about your small business can be easy and inexpensive.

Digital Advertising
  • List your business with Google My Business, Bing Places for Business, and Yahoo! Local. Post your location, hours, phone number, website, and email. Be sure to include a description and photos because those listings draw more attention and more business. Once you’re listed on Google My Business, you can import your listing directly into Bing.
  • Social media. Post frequently on Facebook and Instagram. Show your products, services, and employees. Post on other Facebook pages related to your business or on local community pages that allow it.
  • Show off your products on Pinterest, especially if you have good images. You can even let people share images directly from your website, which will drive traffic there.
  • Of course, talk about your business, your products, and your industry. Most people would rather have their teeth drilled, but public speaking engagements at conferences, webinars, and podcasts can be a way to get the word out about your business. Don’t try to sell your goods or services, just speaking as a professional will draw attendees to your business.
  • Send out regular press releases to newspapers, news services, radio, and television with changes, improvements, and special events at your business.
  • Gather reviews on sites like Foursquare, Google, Yelp, or TripAdvisor. Customers check these sites before making a purchase and a positive review can bring in new business.
  • Post your business on the NextDoor App in the neighborhoods in your area. This is grassroots advertising and it’s effective.
  • Make sure your business shows up in a Google search by using Search Engine Optimization (SEO). Get some pointers here: https://backlinko.com/seo-strategy
  • Also, create how-to or promotional videos for YouTube.
  • Build an email list of your current customers and potential customers and send out marketing materials on a consistent basis.
Local Community
  • Join the local Chamber of Commerce and get listed on their directory. And be sure that the person who answers the phone there likes you and your business. When the chamber has events, show up, smile, talk to people, and pass out business cards.
  • Team up for charity. Even if you can’t donate cash to a non-profit, you and your staff can volunteer or you can offer a share of your sales on a certain day. Fans and followers of the charity will turn out and could discover a new favorite place – your place.
  • Donate your goods or services to a silent auction for a local event. Nail and beauty salons, barbershops, restaurants owners often use this to find new fans.

Furthermore, not all of these strategies will work for every kind of business. Trying a mix and gauging the response will let you know where to spend your hard-earned advertising dollars.

By Amanda Rogers for Surepoint Medical Centers


The Day After The Election is a freelance writer based in Fort Worth, Texas

Surepoint Emergency Center is a modern emergency medical facility open 24/7/365. As an alternative to the traditional hospital ER experience, we offer convenience and minimal wait time, along with highly-trained emergency medical staff and state-of-the-art equipment.

Our top priority is bringing high-quality emergency care, quickly and easily to your family. We are committed to making patients feel better faster in a comforting and compassionate environment.

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